Gillette Body5
art Direction • in-store • E-Commerce
To capitalize on the emerging trend in Europe of grooming male body hair, Gillette sought to position the Gillette Body5 razor as a hygienic tool.
The Body5 visual brand language was translated into a variety of key visuals, with many concepts exploring hygiene and hair removal. By showing the use of the razor in the shower, the key visual connects the product to a cleaning regimen. eCommerce imagery was created with and without text to communicate the many benefits of the razor online globally, regardless of language. In-store displays were produced in a German test market and led to the development of additional body grooming and skin care products for Gillette.
Key Visual and Floorstand
eCommerce