GILLETTE FUSION5 WITH PRECISION TRIMMER

Art Direction • IN-STORE • DIGITAL • e-commerce

Consumers were largely unaware of the single-blade, precision trimmer at the top of all Fusion5 razor cartridges. A key visual was needed to reintroduce the precision trimmer, with the Gillette Fusion5 Proglide Shield as the lead SKU, while maintaining the brand’s original “reason to buy” of lubrication before and after the blades. The packaging had to be adaptable to all global regions and an FC Barcelona partnership, all while aligning with the Fusion5 and Gillette brand worlds.

Both product-focused and lifestyle-focused key visuals were explored with continual client feedback and collaboration. This imagery was then extended to all marketing materials, including in-store displays and digital media.

Final Produced Key Visuals

In Store Displays

Amazon Storefronts and iMedia