KETTLE Brand Potato CHIPS Limited Time Offering

Packaging • Innovation concepting

Kettle Brand Potato Chips takes flavor innovation very seriously. To test a Margarita line of flavors, a flexible design system that could be used for other limited-time offerings was explored.

A variety of design concepts focused on a unique flavor experience and joyful summer fun. Using Strawberry Margarita as an example, options ranged from those close to their existing core packaging, to farther out flavor takeovers. Not only did the pack need to be recognizable as the core Kettle Brand, but flash a new and exciting offering. Though this flavor was ultimately sidelined,  certain design elements from the exploration were introduced to more recent LTO packs, including a limited edition band and illustrated inner stripe.