WELCH'S SNACKING innovation

Packaging • Innovation Concepting

Welch’s Innovation team is continually dreaming of new fruit-based snack offerings to round out the brand’s line-up. To be tested, pack-cepts for Welches Drizzled — a snack mix of dried fruit, yogurt, nuts and seeds — and Welches Popped — a mix of freeze-dried fruits — were created.

A range of concepts focused on the uniqueness and joy of the new snack offerings. True snack innovations, Drizzled and Popped tapped into the sensorial delight of trying new fruit experiences.